Creative Chelsea is an exciting new initiative that will see local showrooms, retailers and designers in the Chelsea area hold a multitude of events and activities throughout London Design Festival. The district of Chelsea has a unique design heritage thanks to an impressive array of interior design based companies operating in the area, and Creative Chelsea will be celebrating the design season with various showroom events, new product launches and seminars.
From 6pm on Tuesday 27 September many showrooms taking part in Creative Chelsea will be hosting drinks receptions. Please check the listings below for full details.
Decorex International 2011 will bring together a renowned selection of over 280 handpicked exhibitors, showcasing a unique display of exclusive, design-led interior products.
Venue: The Royal Hospital Chelsea, London SW3 4SR
Date: Sunday 25th September – Wednesday 28th September
Time: Sunday 10am – 6pm, Monday 10am – 7pm, Tuesday 10am – 7pm (consumer afternoon 1pm – 7pm), Wednesday 10am – 5pm
Visit website here
Focus 2011 Over four days, Focus/11 showcases design excellence from over 490 international brands at 89 Design Centre Chelsea Harbour showrooms as well as outside participants in King’s Road, Chelsea.
Venue: Free entry - Design Centre Chelsea Harbour, Lots Rd, London SW10 0XF plus Designers Guild and Osborne & Little in King’s Road, Chelsea
Date: Trade visitors, Sunday 25, Monday 26 and Tuesday 27 September. All visitors welcome Wednesday 28 September.
Time: 10am-6pm
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Knots Rugs will present its new collection "English Eccentrics" in the new Kings Road showroom.
Venue: 595 Kings Road, London SW6 2EL
Date: 17 – 28 September 2011
Time: Monday – Wednesday 10.00am-6.00pm, Thursday 10.00am-8.00pm, Friday, Saturday and Sunday 10.00am-6.00pm.
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Missoni Home will launch the new furniture and lighting collection in their new space within the Knots Rugs showroom.
Venue: 595 Kings Road, London SW6 2EL
Date: 17– 28 September 2011
Time: Monday – Wednesday 10.00am-6.00pm, Thursday 10.00am-8.00pm, Friday, Saturday and Sunday 10.00am-6.00pm .
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Bazaar Velvet will showcase new rug collections including Urban Designs and patterns by the celebrated San Francisco artist and graphic designer Rex Ray.
Venue: 2 New Kings Road, London SW6 4SA
Date: Drinks event open to press on Tuesday 27 September.
Time: 5.00-10.00pm
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Sofa Workshop will unveil the ‘Little Lady Chair’, inspired by a beautiful and well loved chair discovered at a local antiques fair and recreated specially for Creative Chelsea.
Venue: 324/326 Kings Road, London SW3 5UH
Date: 17 – 28 September 2011
Time: Monday – Saturday 9.30am – 6.00pm, Thursday 9.30am – 7.30pm, Sunday 11am – 5pm.
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Design House Stockholm will be hosting a drinks reception dedicated to customers on Tuesday 27 September. Guests will be able to take advantage of their mid-season sale. Bargains such as 30 per cent off Wing Furniture and 20 per cent off Bjork rugs will be on display as well as a selection of brand new products.
Venue: 205 Kings Rd, London SW3 5ED
Date: Sale from 26 Septembers onwards
Time: Daily opening hours 11am – 6pm. On Tuesday 27 September drinks from press and customers will be served from 5pm until 9pm.
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The Susan Llewellyn Academy of Interior Design is offering free of charge design consultations. Interiors experts Susan Llewellyn and Sarah Corker will provide advice, inspiration and ideas for all your interior design projects. Visitors can make an appointment for a free half hour consultation at
Venue: The Draycott Education Centre, Alameda House, 90-100 Sydney Street, London, SW3 6NJ
Date: 17 – 28 September 2011
Time: Mon-Fri 10.00am-12.00pm, 2.00pm-3.30pm, 4.00am-7.00pm
Booking details and visit here.
I & J L Brown will be showing their specialist ‘Chelsea Chair’. The Chelsea Chair has been upholstered in a red and gold striped fabric by Rubelli from the Gershwin collection. Visitors will be able to learn more about the upholstery process behind the chair and feel fabric samples.
Venue: 634 – 636 Kings Rd, London SW6 2DU
Date: 17 – 28 September. On Tuesday 27 September drinks will be served to press and customers from 6pm until 8pm.
Time: Monday - Saturday 9.00am-5.30pm
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Hutson Bespoke have two open days as part of ‘Creative Chelsea’. Visitors to Decorex and Focus can make a short detour to their studio see an exhibition of their new furniture and finishes. Alongside this will be an ongoing presentation showing how their unique finishes and bespoke furniture can enhance projects.
Venue: 27 Townsmead Business Centre, William Morris Way, London SW6 2SZ
Date: Sunday and Monday 25 and 26 September
Time: 12pm – 6pm
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Go Modern will be hosting drinks and canapés during the day and late night shopping evening.
Venue: 565 Kings Road, London SW6 2EB
Date: Drinks event open to press on Tuesday 27 September.
Time: 12.00pm – 8.00pm
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Interio (at Christopher Guy) retailer of fine designer interiors will be launching the luxury furniture brand Dorya to the UK at Decorex. The Dorya brand will join Interio’s collection of designer brands from around the world which includes Christopher Guy and John Richard. In order to make space in the showroom for the new Dorya collection Interio are holding a sale, with 30-50 per cent off all stock.
Venue: 555 King’s Road, London SW6 2EB.
Date: 17 – 28 September 2011
Time: Open daily from 10am to 6pm (closed Sunday). On Tuesday 27th September drinks will be served to press and customers from 6pm until 8pm.
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Kettal - Contemporary Spanish design company Kettal works with some of the most important names in international design such as Patricia Urquiola, Hella Jongerlius and Marcel Wanders. During Creative Chelsea, Kettal will be holding a product sale and open house drinks event on Tuesday 27 September.
Venue: 567 Kings Rd, London SW6 2EB.
Date: Drinks event open to press and customers on Tuesday 27 September until 8pm.
Time: All day until 8pm
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