August 14, 2012 15:37
| Shopping and Sales
New online retailer YOUNGTHREAD.com is taking over the downstairs of the Joe & The Juice store, 65 King's Road for a one day pop-up shop on Wednesday 15 August. The menswear website, based in west London, houses a collection of men’s fashion and accessories from exciting independent brands around the world. It acts as a platform for young menswear brands, helping to support and introduce them into the market.
This is the second collaboration between the two companies, with Joe & The Juice playing host to the Young Thread launch party only two weeks ago. Guests included Damien Hirst and King's Road locals Hugo Taylor (pictured), Rosie Fortescue and Kimberley Garner who turned out to support the launch of the site at the Soho store.
Jonny Boud, director of Young Thread described its style as "modern yet classic, updating timeless garments and giving them a contemporary spin. The result is a collection we hope will become your wardrobe favourites and everyday essentials".
YOUNGTHREAD.COM will be holding their pop-up shop in the downstairs of Joe and the Juice, 65 King's Road, Chelsea, London, SW3 4NT on Wednesday 15 August.