September 11, 2012 10:27
| Shopping and Sales
As London Fashion Week fast approaches, Anthropologie is set to collaborate with Danish designer Ganni, transforming The Gallery space at 139, King's Road into a Ganni concept as they launch a six-week pop-up store from 14 September.
The space will hold 32 pieces from Ganni’s ‘fall 2012 ready-to wear collection’, as well as accessories including handbags, scarves and shoes.
Renowned for its relaxed style, Ganni’s minimal store aesthetic will be recreated in The Gallery using stark white hangers, reclaimed wooden door panels and terracotta potted cacti and palms. An exhibition of work by Danish photographer Mikkel Heriba will also be on display.
To celebrate the launch of the UK’s first ever Ganni store, Anthropologie will be hosting a preview event on Thursday 13 September. The Ganni team will be on hand to share styling tips whilst guests can enjoy drinks and a set from Danish DJs.
Launched in 2000, Ganni’s design ethos is simply to create wardrobe classics women will return to again and again. Ganni pieces are not driven by popular trends; rather, the brand focuses on timeless, classic designs which incorporate a clean and contemporary twist. For fall 2012, Ganni draws its style from cult TV show Twin Peaks with its dreamy, feminine and preppy female characters in mind.
Alex Radford, junior buyer for Anthropologie Europe says: “Ganni’s effortless, classic approach to design is a perfect fit for Anthropologie. This Danish brand showcase feminine silhouettes with great attention to the finest detail, integrating understated prints and stripes into the clean designs that the Danish brand is renowned for.”
Of the Anthropologie and Ganni partnership, Ditte Reffstrup, creative director at Ganni says “I’ve always looked to Anthropologie for inspiration and with great admiration for their always unique but deeply personal shopping experiences. When I enter their stores, be it in London or New York, I feel like the pieces have been hand-picked for me, and only me. That’s exactly the feeling we want to bring out in the girls who enter a Ganni store, and I couldn’t think of a better way to enter the English retail market than this pop-up store in collaboration with Anthropologie.”
Anthropologie and Ganni have also collaborated to design an exclusive tote bag which is available with every purchase.