Following the creation of a specialist maternity section, John Lewis has exclusively dedicated the new space to maternity and nursing wear brand Séraphine at both its Kingston and Peter Jones Sloane Square store.
Additionally, for Autumn/Winter 2012, Séraphine has introduced the LUXE collection, an exclusive new line of red carpet-worthy evening gowns, bridal dresses and outerwear, designed to be wearable before, during and after pregnancy.
Inspired by Séraphine founder and designer Cecile Reinaud’s French heritage, yet designed in England by an expert creative and tailoring team, the collection features the finest fabrics, designer cuts and subtle seasonal detailing, making for enduringly elegant, wardrobe investment pieces.
The collection was inspired by feminine curves; each design in the LUXE collection is cleverly created in stretch or draped materials, to give mums-to-be a perfect fit and women who have given birth, a fluid and flattering shape.
If you are looking for something classic, the Séraphine tie front would suit perfectly, the chic black lace, knot front and drop shoulder cocktail dresses are demure, yet glamorous, ticking all the boxes for elegant evening wear - pulled together with luxurious fabrics and those all important slimming empire lines.
With an A-list following including Angelina Jolie, January Jones, Claudia Schiffer, Jessica Alba and Kate Hudson, it is fair to say that it is a must see collection for the fashion discerning mums-to-be.
Shop the Séraphine collection at Peter Jones, Sloane Square, London, SW1W 8EL
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